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Seminário no IBGE

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Seminario LEP - Palestra IBGE

Fiquei um certo tempo sem postar aqui, por motivos de força maior, entre os quais o fato de que o blog saiu do ar por uma semana. Aproveito para colocar a minha apresentação para a série de seminários LEP (Laboratório de Estatística Pública), realizado no IBGE, no auditório do prédio da Avenida Chile, no Rio, em 28 de janeiro último.

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RESUMO

Usabilidade representa a capacidade de um sistema ser utilizado com eficácia, eficiência e satisfação, segundo a norma ISO 9241. Arquitetura de informação (AI) é o projeto estrutural de um espaço de informação com o objetivo de facilitar a realização de tarefas e permitir o acesso intuitivo dos usuários aos seus conteúdos.

O estudo em questão analisa a usabilidade e a Arquitetura de Informação do portal IBGE. A apresentação se foca em metodologia de pesquisa de campo realizada através da aplicação de testes de usabilidade. Considerou-se a interação do portal com as suas audiências, enfatizando comportamentos de busca de informação, tarefas e modelos mentais, em contraponto ao grande volume de dados disponibilizados e à sua complexidade.

A partir da identificação de segmentos das audiências-alvo, foram desenvolvidos ensaios de interação, com a participação de estudantes de pós-graduação (mestrandos e doutorandos) de universidades do Rio de Janeiro. Após a análise dos resultados geraram-se recomendações de usabilidade e A.I para orientar o aperfeiçoamento e a reestruturação do portal. O trabalho se baseia em pesquisa de doutorado realizada junto ao departamento de Design da PUC-Rio.

Palavras-chave: Design, Ergonomia, Arquitetura de Informação, Usabilidade, Governo Eletrônico, Interação Humano-Computador, Interface, Internet, Estatística, World Wide Web.